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Technology has become an integral part of the modern business landscape, enabling organizations to automate processes, improve productivity, and stay competitive in an ever-changing marketplace. However, simply adopting technology is not enough to guarantee success. To maximize the benefits of technology, businesses and organizations must embrace three key pillars.  In this article, we’ll review the three pillars to success with Business technology and what you should consider for each technology investment.

1. Technology Driven by Business Needs

Technology should always be driven by business needs rather than the latest trends or buzzwords. This means taking a strategic approach to technology adoption, identifying the specific problems that need to be solved, and selecting the right solutions to address those challenges. By holistically aligning technology with business needs, organizations can ensure that they are investing in the tools and platforms that will deliver the greatest return on investment.

Technology solutions should be chosen based on their ability to address specific business challenges and goals. For example, if a business is struggling with inventory management, investing in an inventory management system would be a priority. However, it’s important to align this ‘need’ with existing systems and processes to ensure a smooth integration and implementation process.

By focusing on business needs, organizations can ensure that they are making smart investments that will drive the greatest impact and ROI.  A technology advisor, like Conscious Networks, can also be invaluable in suggesting technology platforms or processes to enhance efficiencies with consideration for the business goals, operations, and existing platforms.

2. Technology Must Adhere to Budgets and Revenue Models

Technology investments can be expensive, and organizations must be mindful of their budgets and revenue models when making technology decisions. This means evaluating the cost of technology against its potential benefits, and making decisions that are financially responsible and sustainable over the long term. By taking a disciplined approach to technology spending, organizations can avoid unnecessary costs and ensure that technology investments are aligned with their overall financial goals.

Organizations must consider the financial implications of technology investments. This includes not only the upfront cost of purchasing and implementing technology solutions, but also ongoing maintenance and support costs. In addition, organizations must ensure that technology investments are aligned with their revenue models and financial goals. For example, if a business relies heavily on a subscription model, investing in a technology solution that helps to increase subscriber engagement and retention could be a smart investment.

3. Technology Designed with Empathy for End Users via Ease of Use:

Technology should be easy to use and intuitive for end users, whether they are employees or customers. This means prioritizing user experience and design in technology development and ensuring that technology solutions are user-friendly and accessible to all. By displaying empathy to end users, organizations can foster greater engagement and adoption of technology solutions, which in turn can drive better outcomes and results.

The success of technology solutions depends on their adoption by end users. If a technology solution is difficult to use or unintuitive, end users will be reluctant to adopt it, which will reduce its effectiveness. To promote user adoption, technology solutions must be designed with end users in mind. This includes prioritizing user experience and design, conducting user testing and feedback sessions, and providing training and support to ensure that end users are comfortable and confident using the technology.  In addition, as mentioned above, the technology must be thoughtfully considered and implemented with other areas of the business.

Embracing these three pillars to success with business technology can help your business achieve many efficiencies.  At Conscious Networks, we provide our clients with a strategic and disciplined approach to technology adoption.  This holistic approach allows businesses of all sizes to unlock the full potential of technology to drive growth, innovation, and achieve competitive advantages.

Is your business struggling with a strategic approach to technology?  Schedule a consultation today.


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